The Jungle Book in its second week has beaten Shah Rukh Khan’s FAN at the India box office. The Maneesh Sharma directed film, on its 5th day, has once again failed to sustain as it couldn’t take advantage of the holiday for Mahavir Jayanti.
Reason Of the Popularity
One reason for The Jungle Book’s triumph is that it avoids rendering people as CGI creatures, which has historically put off audiences thanks to a phenomenon known as the “uncanny valley.” As the “man-cub” Mowgli, Sethi is a recognizable human amid the film’s soup of visual effects. When the director Robert Zemeckis experimented with motion-capture filmmaking in the 2000s, he made three films that attempted to render real people in 3D-animated form: The Polar Express (2004), Beowulf (2007), and A Christmas Carol (2009). They all came under fire for the waxy, glass-eyed look of their computerised stars, even while they took huge steps in the realm of performance-capture technology.
One of Disney’s newest cash cows is the live-action remake —a lavish, big-budget revival of an animated classic that appeals to both young viewers and their nostalgic parents. The latest is The Jungle Book, which got strong reviews and collected a healthy $103 million at the box office in its opening weekend. But even though The Jungle Book is an unqualified hit, it isn’t quite “live action” in the traditional sense.
Movie “The Jungle Book” Collection
For FAN, this is a clear indication of negative word-of-mouth because even films that receive mixed response show growth of 10-15% on a holiday. FAN seemed to be holding up better on Tuesday morning and noon (like we reported in the evening yesterday), but business at multiplexes came down in the night.
|Day||The Jungle Book||Growth / Drop Percentage|
|Day 1 (Friday)||10.09||–|
|Day 2 (Saturday)||13.51||+ 34%|
|Day 3 (Sunday)||16.87||+ 25%|
|Day 4 (Monday)||7.60||– 55%|
|Day 5 (Tuesday)||7.07||– 7%|
|Day 6 (Wednesday)||7.97||+ 13%|
|Day 7 (Thursday)||10.97||+ 38%|
|Week 1 Total||74.08 crore|
|Day 8 (2nd Friday)||8.02||– 27%|
|Day 9 (2nd Saturday)||8.51||+ 6%|
|Day 10 (2nd Sunday)||10.67||+ 25%|
|Day 11 (2nd Monday)||5.09||– 52%|
|Day 12 (2nd Tuesday)||6.37||+ 25%|
|India Total Collections||112.74 crore|
|Hindi Collections||61.43 crore|
|English Collections||51.31 crore|
The Tuesday collections of FAN are likely to be at around the same level or little lower than Monday. On the other hand, The Jungle Book, which is carrying excellent word-of-mouth, has shown a big jump of more than 25%.
Only the Hindi collections of The Jungle Book (not including the English version, which is also doing well) will go on to become the 2nd highest grosser of the year – beating Kapoor & Sons, Neerja and could challenge the lifetime total of FAN if The Jungle Book crosses the 150 crore mark at the India box office.
It’s content and content alone that is winning at the box office this year. For the big superstars of our industry, it’s their script sense that will be put to a bigger test than their stardom.